An Integrated Marketing Agency | Essex, Suffolk

Brand Experience

We create memorable brand experiences that are relevant and create emotional connections to stay in your customers minds, without forgetting the fun factor.

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Shopper

We connect brands with consumers along the shopper journey at every stage of the marketing process. Our knowledge means campaigns are activated with precision, bringing ideas to life that build brands and drive sales.

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Conference, Exhibition & Display

From creating impactful exhibition stand designs, to build, installation and breakdown, we can bring your vision to life and manage the process end to end.

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Whitworths

Whitworth Shots asked us to create a kind-hearted experiential campaign supporting its’ brand proposition as “the good-natured little snack”. The #DoGoodFeelGood activation was based on insight into human behaviour and the theory that ‘doing good’ or ‘being good natured’ has a positive impact on our wellbeing and simply makes us all feel good! We designed and produced an impactful stand for installation within high footfall shopping centres. The concept was simple, a giant honesty box where shoppers could help themselves to free samples and make a voluntary donation by dropping cash into the giant charity box. In return for their generosity and for simply “doing good” our staff, dressed as ordinary shoppers, awarded surprised donators at random with Golden prize envelopes containing gift cards. The shopper behaviour was filmed from hidden cameras and Vox pops taken from our surprised and happy gift recipients for follow up press and social media activity.

New Covent Garden Soup

Turning the thinking of this traditional British favourite on its’ head, we organised a Nationwide experiential SUMMER tour, taking New Covent Garden Soup Co. to 15 of the UK’s finest seaside resorts. Our British seaside theme, complete with nostalgic seaside fun in the form of kite flying, beach games and branded buckets and spades, was a huge success. Our giant deck chair proved to be the perfect backdrop for our photography team, who produced seaside postcards memories for those interacting with our team, to take home on the day. Our in-house creative team delivered the campaign theme, including bespoke “soup of the month” themed packaging, website and saucy seaside postcard backdrop. We also collaborated with agency partners to help drive social and press content throughout the tour.

Yorkshire Provender

Yorkshire Provender, “the home of delicious soup” wanted to reaffirm the brands provenance and links to its rural ‘Yorkshire’ roots. We delivered a National tour of some of the biggest and best shows which represent the finest in the Great British Countryside. We designed and built a rustic, chic stand dressed with fresh veg and served up tasters of hot soup for show goers. As well as the opportunity to buy what you tried, we handed out Yorkshire Provender branded packets of quality herb and vegetable seeds, reinforcing the fresh and sustainable ethos. To further reinforce the brand positioning we added a competition with a chance to win a month’s worth of Free Soup by sharing a picture on social media channels with our bespoke “pot man” Percival Pots, made from recycled soup pots!

Hartley's Jelly

Harley’s asked us to create concepts for a fixture kit specific for ASDA stores, promoting the launch of their new Fruit in Jelly pots. We created a vibrant run of shelf design featuring bus stops, floor media, barkers and shelf bump outs. The bold design bursting with fruit illustrated the product credentials whilst interrupting shoppers to boost sales at point of purchase.

Felix Win a Van

The FELIX® team wanted to make an impact in depot stores to engage convenience retailers to trade up purchase to Single Serve pouches, whilst growing the database of the new convenience retailer website. We devised a campaign that rewarded trade buyers by giving them the chance to ‘Win a van’ with each purchase. The campaign was activated in store and online, complete with a life-size van FSDU to demand attention and URN-stickered packs to drive website competition entries. The channel saw an incremental increase in sales of FELIX® Single Serve during the promotional period and the success was acknowledged by POPAI awarding us a Gold Award. The success of the activation lead to the campaign being run for a second time in 2019 using a Text to Win mechanic.

BETA Fuel Their Adventure

BETA® was recognised as a 'best in class' case study at a recent Pets at Home supplier conference for its excellent execution on the Fuel Their Adventure campaign and then went on to win the Best Marketing Campaign award. We were delighted to be entrusted with the delivery of this in-store activation from creative adaptation through to final production. Designed to feature within a variety of pet food stores nationwide, the comprehensive set of items we created were intended to help drive awareness of the competition and included traditional point of sale materials such as barkers and bus stops as well as bollard wraps, pallet wraps and large 3D cardboard structures that featured a cut out leaping dog. The POS created stand out in store and the wide variety of items created a flexible kit which could be displayed across a range of store footprints.

Franklin & Sons

Franklin and Sons exhibit at a variety of shows each year and needed a new durable kit that could be adapted to fit several different sized spaces. The kit had to be transportable, easily built by a 2 man crew in 1 day and showcase their product range.

We created a modular solution that not only change the footprint size, but to also be used as a fully working bar! Under counter refrigeration and hidden storage, finished off with copper pipe detail produced a stand that creates instant impact allowing them to deliver a memorable brand experience.

Click here to see how this stand transforms!

Aqualisa

Aqualisa, pioneers at the forefront of the digital shower revolution, tasked us with creating a wet working exhibition stand that showcased the quality and contemporary nature of their shower solutions, whilst also driving registration to their installer club. After understanding their aspirations, we developed a sustainable and modular concept that integrated multiple elements, including a fully functioning wet working “pod”, housing their latest digital shower innovation. The stand was also recognised with a T3 Award and due to the modular and scalable design, will be evolved for the 2020 Aqualisa exhibition calendar

Mary Berry

When the nation’s favourite ‘Queen of Puddings’ and cookery legend, Mary Berry launched her first ever range of desserts, we were tasked with organising an experiential campaign to drive awareness and trial. Keeping the target audience and brand ethos of getting families together around the table in mind, we took Mary Berry Desserts to the BBC Good Food Show. We designed a bespoke stand set-up for the 56sqm space, including full cooking facilities, with our staff serving up over 20,000 samples over the four show days. A special show offer drove product sales of over 7,000 units, with money off vouchers also distributed to incite further trial. The show was a massive success and topped off by a special guest appearance from Mary Berry.

Duo Delice Conference

Working on the launch of new PRO PLAN® Duo Délice, we were asked to create an event that would help bring the product to life and engage the European senior brand teams. We knew the event needed to be held in Barcelona and using our in-depth knowledge of local venues, we found the perfect hotel, to create a Duo Délice brand world. Every aspect of the event was managed with precision, from set design and build, presentation and video content, through to logistics and on-site management.

Ideas Given Purpose

Brand Experience

Shopper

Conference, Exhibition & Display

Whitworths

New Covent Garden Soup

Yorkshire Provender

Hartley's Jelly

Felix Win a Van

BETA Fuel Their Adventure

Franklin & Sons

Aqualisa

Mary Berry

Duo Delice Conference

Ideas
Given
Purpose